Attention is easy. Aura is what makes people remember you, trust you and buy into you. That is what I build into every frame.
I come in as a creative director and head of content, from the strategy right down to the final cut.
From concept to execution, I guide the entire content vision: the ideas, the look and the direction, making sure your brand shows up sharp and premium every time.
Cinematic, intentional, brand-ready visuals shot on a Sony FX30. Not just good-looking, but built to convert.
The operator behind the brand. I build the systems, hire and manage the content team, and run the whole operation, fluent in Notion, n8n, Zapier, ClickUp, Frame.io and Canva, so quality holds as you scale.
Not scripted testimonials. Real, unprompted moments: a client reacting to the results, and a founder bringing his own creative director to learn how I work.
A growth operator, unprompted, on how the middle and bottom-funnel content got to the point where qualified leads come in and get booked and closed. Built from the friction in his DMs and sales calls, and from the data collected from his own clients, then executed fast: edits, YouTube, automations, clipping. In his words, "a different level."
Watch the moment →The results behind that reaction. Real numbers from that same client, a growth operator: March 2026: $74,404 cash collected, $100,381 revenue. April 2026: $49,975 cash collected, $74,185 revenue. Plus $166K collected across an earlier three-month run. All without a single viral video, just data-led content built to convert.
Jack, a founder building multiple commercial brands, and his own creative director sat down with me to go through how I run content: clipping from data, Frame.io B-roll libraries, Notion and n8n automations, and how I hire, train and manage editors. His words at the end: "anybody looking to work with Ef, I'd highly recommend it, he's a wealth of knowledge." When operators at this level come to you to learn how you work, that tells you enough.
Watch the call →The founder on that call: instagram.com/jacke1y. Someone building real brands, coming to me for the systems.
A cross-section of short-form and concept-led pieces. Each one built to stop the scroll, shot on FX30 and cut in-house.
Every long-form piece becomes a stream of short clips engineered to travel. One shoot, dozens of assets, all pulled from the same story and cut to hit. And it starts with data, not guesswork.
My actual process, start to finish: turning sales-call transcripts and setter reports into content ideas and clips that speak to what buyers really think. This is the data layer I install for clients, not guesswork.
Watch the walkthrough →Long-form and YouTube pieces, from direction and structure through to the final edit.
Founders doing six and seven figures fly me out to capture their life on the ground. Not staged, the real thing. I read the room, move fast and catch the moment before it's gone, because there are no second takes on real life. I've learned to get it first time.
Trained to capture real life as it happens, quickly and cleanly, so nothing worth keeping ever gets missed.
I've shot and cut a lot of vlogs, so I know how to turn a full day on location into a story people actually want to watch.
I plan the shoot before it starts: the story, the beats, the shots. So the footage lands as content instead of piling up unused.
The workflow founders want when they are ready to level up their content. You live your life and show up on camera. I capture it as your creative director and videographer, then run the entire back end as your head of content: the systems, the team, the distribution. The result is a content machine that performs at a high level without you having to manage it.
You show up and live your life. Marketable, magnetic, worth watching.
I capture it and shape the look, the story and the direction.
I run the whole back end: systems, team, clipping and distribution.
Vlogs, clips, long-form and ads flowing daily, at a level you never have to touch.
There is no point putting a videographer on a boring life. If you have presence and a story worth watching, this turns it into reach.
You still shoot your own vlogs day to day. This sits on top, capturing the moments and turning everything into content that performs.
You focus purely on scaling the business while the content keeps flowing and never drops in quality.
Founders are already scaling their personal brands with this model: Soowei, Fin Kwong, Marcel, Nik Setting and josh_agbisit.
Cinematic vlogs shot and directed on the ground, turning real moments into story.
Longer breakdowns on content, results and building a one-of-one personal brand, exactly how I think as a creative director. If you only watch a few, start with the three marked Watch this: what to expect, how funnels really work, and how I run a content team.
A full breakdown of how I build brands that are impossible to copy: positioning, story, content and the system behind it. Nearly an hour on exactly how I think as a creative director.
Watch the masterclass →What I do, and what I do it with.
I'm a Manchester-based creative director and videographer. Self-taught, self-built, four years in, entirely off my own work.
I came up shooting short-form, moved into long-form, videography and photography, and now direct entire content operations for founders. I've shot internationally across Dubai, Mumbai, Amsterdam, Morocco, Atlanta, Berlin, Paris, Croatia, Mykonos and Australia.
My edge is taste and systems. I make brands look premium and feel magnetic, and I've led content teams and built the operations behind them, so the quality holds at scale.
I run content on data, not guesswork. I've implemented Trakyo across 4+ client operations to tie every click, booking and sale back to the exact video that drove it, sharpening the data behind their content, ads and sales processes so we double down on what makes money and cut what doesn't.
